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IKEA KVARTIROVEDENIE "Apartmentology" Ad Campaign
Rod Hunt was commissioned by Instinct BBDO to illustrate KVARTIROVEDENIE ("Apartmentology") a massive cross-media campaign for IKEA Russia. A huge illustration of ten different families & their apartments was required to represent IKEA furniture solutions suited to each family's lifestyles. The illustrations were used in the book written by Russian Children's author Grigory Oster & as an online game. The campaign won the Craft for Design award at D&AD 2015.
View the Interactive site & game here
kvartirovedenie.ru
(In Russian)
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